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Which Social Platforms Do Chinese Prefer?

June 29, 2010 By Rand 7 Comments

How do Chinese netizens prefer to interact with Brands? According to CIC netizens prefer neutral 3rd party BBS (bulletin board systems) for brand information, rather than corporate owned digital assets.

This makes sense; rather than looking for canned content; finding Brand information on BBS’s give a sense of authenticity and truthful opinion; consumers go to BBS to find real information on Brands.

This being the case, Brand’s should make an effort to monitor and track conversations on BBS to give them a better sense of their impact on consumers.

Filed Under: China Social Media, i. Resonance Blog Tagged With: BBS, Brand, Bulletin board system, Marketing and Advertising

China Social Media Usage by Income Level.

June 18, 2010 By Rand 5 Comments

From Synovate China Media Atlas; social media usage of China’s netizens.

Chinese tend to spend more time meeting new people than maintaing current relationships. Higher income’d netizens tend to be the most social; and have access to digital tools in which to be social with.

Filed Under: China Social Media, i. Resonance Blog Tagged With: Asia, Business, China, Internet Marketing, Marketing and Advertising, Netizen, Social media

A brief history of Resonance.

May 10, 2010 By Rand Leave a Comment

Resonance was created by BA360 in 2009 as a “China social media” specific agency; it is an evolution of BA’s 360 service into China’s digital landscape; it is an online to BA’s offline.

To see BA360′s past clients; please visit www.bloodyamazing.com. We’re also creators and authors of the semi-famous littleredbook.cn. You’ll get a sense of where we come from and where we’re going. Resonance’s clients (3Suisses, American Airlines, Unilever, SapientNitro as of 5/2010) and brief descriptions thereof are also included.

In the near future, we’ll begin posting Resonance’s newest client wins in on this site as well as case studies as time and success allows. Stay tuned / don’t touch that dial – there is much more to come.

Filed Under: Clients, Company News, i. Resonance Blog Tagged With: American Airlines, Asia, Business, China, Marketing and Advertising, Social media, Unilever